Branding • 2011

When the college was threatening to close the Architecture & Fine Art Library, a rebranding campaign was launched to remind and reactivate the student body on the building’s value.

 
Library_photo_web

 

The architecture and unique two-story study carrels were essential inspiration to the design.

 

AFA_logo2

 

Branding centered on the library’s intent to collaborate with the entire university through a universal creative desire.

 

Window_Decal-01