A Florida-based sinkhole company asked our help in marketing and rebranding their expansion into a large scale property restoration brand.


 

Brand Refresh

 


 


 

 


“The spiral is the element uniting the entire brand. Its use originates from the Latin root of Helicon’s name: Helix–a shape that coils around itself— and is a universally accepted elemental symbol for fire, water and air. The Helicon spiral stands for both urgency and stability following a natural disaster.”


 


 


 


Though Helicon offered a highly technical service, we helped them establish a clear mission to Communicate Clearly with a website redesign.


 

Website Redesign

 

 


 
 


 


Together we trademarked the EverReady™ promise — a proprietary first response service — and a full product line of services.


 


 


 


We took EverReady™ to social media, where we created content positioning the company as experts in preparedness for the state of Florida.


 

Social Media Content

 

{"dots":"true","arrows":"true","autoplay":"true","autoplay_interval":"3000","fade":"false","speed":"300","rtl":"false"}


 


We supported organic posts with a paid social campaign to raise brand awareness.


 


 

 


Being EverReady™ translated into everything Helicon did or said. From there, we were capable of communicating anything.