Creating a ground-up hotel brand inspired by the historic Spanish mission just down the road.


Logo Formula
Yin Yang

Inn at the Mission San Juan Capistrano needed its hotel branding to be the continuation of a story long ago, but not a direct copy. It needed to be the yin to the yang.

 


Monogram Logo

 
 

Stained Glass

Iron Sign

Barrels

 
 
 
 
 
 
 
 
 
 
 

Like two love birds, the hotel and the mission compliment each other in every way.
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Birds

Our swallows appear and reappear throughout the hotel, from the staff lapel pins to printed feather patterns.

 
 
 
 
 
 
 
 
 

Employees

Stationery
 

Stationery

Room Card

Candle

Candle


 

Furthering this story of discovery, we created a mark that hides the iconic mission bells within a royal mark of the crown.

 

Wax Seal
 

Wax Seal

Sales Collateral

Book


 

In the end, we built a brand that celebrates the past while grounded in the discovery of the present and intent on writing future chapters.

 

Marble