Creating a ground-up hotel brand inspired by the historic Spanish mission just down the road.
Inn at the Mission San Juan Capistrano needed its hotel branding to be the continuation of a story long ago, but not a direct copy. It needed to be the yin to the yang.
Like two love birds, the hotel and the mission compliment each other in every way.
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Our swallows appear and reappear throughout the hotel, from the staff lapel pins to printed feather patterns.
Furthering this story of discovery, we created a mark that hides the iconic mission bells within a royal mark of the crown.
In the end, we built a brand that celebrates the past while grounded in the discovery of the present and intent on writing future chapters.
