Revamping a website for direct-to-consumer dental aligners.

Initial Wireframes

Over 50 customizable email templates were created to target the customer at various stages in their dental journey.

The success of the email campaign led to the development of another promo for the new line of NightClear nighttime aligners.

The campaign would have a distinct look and feel from the primary brand, but still feel like it belonged in the same family.